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Wednesday, August 12, 2009

In Celebration of the Final Season of Hit Series 'MONK,' USA Network Teams Up With Sleep Inn to Launch Original Live-Action Web Series, Little Monk

In Celebration of the Final Season of Hit Series 'MONK,' USA Network Teams Up With Sleep Inn to Launch Original Live-Action Web Series, Little Monk: "To celebrate the eighth and final season of MONK, which premiered last Friday, USA teamed with Sleep Inn hotels and leveraged the longstanding hit series to unveil their new promotional campaign 'Discover the Details.' Little Monk will debut during an all-new episode of Monk on Friday, August 21 with a two-minute sneak peek to drive viewers online for the conclusion. Fans of USA's hit series will simultaneously get to 'discover the details' of Monk's childhood neurosis while learning about the many features offered by Sleep Inn hotels. Sleep Inn will also be integrated into a webisode as well as packaging for the web series. The sponsorship is part of a larger 360-degree campaign, which includes a Sleep Inn integration in the August 21 episode, 'Mr. Monk and the UFO.' New webisodes will premiere every week to coincide with new episodes of the television series. The Sleep Inn 'Discover the Details' promotion officially launched on August 3."

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