Gap Brings Affordable Premium Denim to Robertson Boulevard With its 1969 Jeans Shop

Gap Brings Affordable Premium Denim to Robertson Boulevard With its 1969 Jeans Shop: "1969 Jeans Shop, situated across from renowned celeb-den The Ivy, will feature the new 1969 Premium Jeans in classic rinses and hues from darkest ink to light, distressed finishes. The 12 new fits include Always Skinny, Real Straight, Sexy Boot, Long and Lean, Curvy, and Perfect Boot for women and the Straight, Authentic, Standard, Boot, Loose, and Easy for men. The 1969 Premium Jeans line also includes two styles that are currently favorite trends in the industry - the Boyfriend for women and the Skinny for men. The shop will also offer hand-selected pieces from Gap's new fall collection, including the Shrunken Schoolboy Blazer, the Zip Leather Jacket and the Boyfriend Chambray woven shirt. In the tradition of pop-up shop design, the Jeans Shop leans heavily into its temporary nature, integrating authentic and utilitarian materials used in a modern and clean way. Staffed by Gap's very best denim experts, the shop design complements the denim -its rugged, durable characteristics coupled with a modern, premium edge - with wooden sawhorse tables and plywood cubes, to a denim wall constructed of industrial metal shelving and acrylic panels." HALLE BERRY ATTENDS http://www.newscom.com/cgi-bin/prnh/20090807/SF58450